: Walmart launches private-label clothing brand Free Assembly

Walmart’s private-label brand Free Assembly includes items for men and women

Walmart

Walmart Inc. had a busy Monday, announcing that it has launched a private-label clothing brand, Free Assembly, in addition to laying out its new sustainability goals.

Free Assembly was created by an in-house Walmart WMT, +0.24% design team. The team is led by Dwight Fenton, a veteran of brands like Gap Inc.’s Old Navy and Bonobos, the men’s apparel company that Walmart purchased in 2017 for $310 million.

“We designed Free Assembly to be a modern fashion essentials clothing brand,” Fenton said in a Q&A posted on the Walmart website. “We wanted to design a brand that anyone could see themselves wearing.”   

See: Walmart aims for zero emissions by 2040

The collection includes a $45 blazer, $40 organic selvage denim and a $30 parka. In total, there are 30 items for women and 25 for men, all priced between $9 and $45.

Other private-label brands in Walmart’s portfolio include Terra & Sky and EV1 by Ellen DeGeneres, a line created in partnership with the celebrity talk show host.

In addition to Bonobos, Walmart went on a shopping spree a few years ago, acquiring a number of digitally-native fashion sites, among them outdoor retailer Moosejaw and women’s apparel company ModCloth. It has since sold off or made cuts to some of those acquisitions.

In May, Walmart announced a partnership with secondhand retailer ThredUp.

The latest Walmart announcement comes on the heels of Amazon.com Inc.’s AMZN, -2.06% latest fashion launch, Luxury Stores, a platform for high-end labels that was introduced with fashion brand Oscar de la Renta.

Walmart stock is up 0.5% in Monday trading and has gained 14.4% for the year to date. The Dow Jones Industrial Average DJIA, -2.97% has tumbled 6% for 2020 so far.

tinyurlis.gdu.nuclck.ruulvis.netshrtco.de

ایندکسر

hacklink al hd film izle php shell indir siber güvenlik türkçe anime izle Fethiye Escort Fethiye Escort Marmaris Escort fud crypter istanbul duşakabin betroad girişElektronik sigaraturkuaz korsan taksi